Tips for Successful RIS/PACS Demos at RSNA
It’s that time of year again, and if you are in the market for a RIS/PACS you are probably researching the products you will want to see demonstrated at RSNA.
By now you should have completed the following: established an internal team responsible for selecting the RIS/PACS; outlined your selection process; defined your system goals and system/vendor requirements in priority order; and, finally, received budget approval.
Below are tips for experiencing productive RIS/PACS demonstrations.
Before the RSNA Meeting There are several ways to research RIS/PACS
Marketing Analytics: If you can’t measure it, it didn’t happen. Part 2
In Part 1 of my article I reviewed key stats that very B2B marketer should track no matter how small your company is.
In Part 2, I touch on specific data that radiology provider marketers should specifically track and analyze.
First, make sure you always execute against and evaluate your marketing efforts as it relates to your key marketing and company-wide goals. Goals should always be specific and measurable.
Key marketing stats can be usually tracked through a radiology information system (RIS) and billing system. Work with your IT Department to
Marketing Analytics, Part 1: If You Can’t Measure It, It Didn’t Happen
My first exposure to comprehensive marketing analysis was in the mid ’90s when I worked in the marketing department for one of the country’s largest optical retail chains. The head of our department had a phrase he would often say, “If you can’t measure it, it didn’t happen.” The discipline to measure every marketing/advertising dollar spent is something I have carried with me throughout my career, even to small or early stage health care companies. Why do it? Because, you should. Why spend your time and the company’s money executing
How Imaging Centers Can Get Social
Before you set up a business page on Facebook, or sign up for a LinkedIn account, first determine if you have the time and discipline to post content on a frequent basis. At a minimum you should do a Facebook post once a week and tweet at least twice a week. Second, decide if you are ready for public criticism. Patients might post a complaint about a staff member, or their wait time. They may also rave about their treatment at your center. Delete negative posts, but communicate with the person directly and quickly before it escalates.
Training: The Portal Success Insurance Policy
The third of a three-part post on ensuring a smooth transition for your referring clinician customer base to a new radiology portal.
When it’s time to train your referring clinicians and their staff on your new portal you have several options. You have to think about the right method based on your clinician. You could do a training session on site, or over the phone, or an online meeting. You could develop a short video demonstration of how to use the system; you can host it on Youtube, or your web site and e-mail
Implementation, and the Advance Guard
The second of a three-part post on ensuring a smooth transition for your referring clinician customer base to a new radiology portal.
Make sure your vendor addresses the specific steps and timing involved in implementing the radiology portal as part of your project plan and implementation process documentation.
Key portal implementation process steps include the following:Conduct a workflow analysis to ensure the vendor understands all your key requirements related to the portal so they can configure it appropriately Define the method for uploading clinician contact information into your radiology portal Define
Leave No Referrers Behind
The first of a three-part post on ensuring a smooth transition for your referring clinician customer base to a new radiology portal
There are several considerations to make when selecting and deploying a new radiology portal as part of your new RIS/PACS implementation. The key is to think about your customer, the referring clinician located at the hospital or group practice, at the beginning of the process. In a series of posts, I will touch on best practices for ensuring a smooth transition so that you do not lose any of your customers. Instead, you will