Connecting With Patients,  Search by Search

In today’s health-care landscape, how can you expand your volume in the face of falling reimbursements, competition from larger health-care systems, and increasingly...

Radiology and Social Media: A Tale of Two Practices

This article is third in a three-part series. To read the first article in the series, click Why Radiologists Should Tweet, Blog, and Exploit Social Media

Since the passage of the DRA, and through subsequent hits to reimbursement for imaging, one question has been perennial in the radiology community: How...

Employing a Differentiation Strategy

Attracting referrals is more crucial than ever for imaging-center operators who hope to see their facilities survive, and even thrive, in these...

New Templates for Recession-resistant Marketing

Marketing radiology services can represent a significant challenge, particularly in an increasingly consumer-driven medical marketplace, where outreach to patients requires reconfiguring a familiar line...

Building Bridges

Few would argue that one of the most impressive accomplishments of engineering, throughout history, has been the bridge. From the towering Golden Gate to...

Trademarking and Copyrighting: The Beginner’s Guide

An established health care consulting practice had been in business for several years. As part of its growth and development, it had a logo...

Emergence of Consumerism in Imaging

Hurried along by economic hard times, consumerism is making an impact on diagnostic imaging choices, and savvy practices are responding

As Bob...

Smart Marketing in a Sick Economy

A recent statement from Moody’s Investors Service, New York, indicates that the health care sector in the United States— traditionally thought to be...

The Sales-continuum Approach to Marketing ROI

In today’s challenging business environment, not many people would buy into the philosophy, in operating an imaging center, that if you build it,...

In Search of Web-site Optimization

In 1998, Jakob Nielsen, PhD, hailed by the New York Times as the guru of Web-page usability, wrote, “The Web is simply not that suited...

Game Plan for New Leaders

IN THE FEBRUARY 2008 ISSUE OF THE Harvard Business Review, Gott fredson et al1 look at the role of the incoming CEO or general manager....

Creating a Smart—and Grand—Opening

Opening a new imaging center, or planning a grand reopening, involves details far beyond the technology and construction concerns, the most important of which...

Determining Your Market’s True Potential

In imaging today, volume is the name of the game: The only way to maintain your practice’s financial viability is to keep...

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Appropriateness and the ACO: How Radiology Can Position Itself to Lead

The Growth Paradox: How Should Radiologists’ Behavior Be Rewarded?

Using Analytics to Achieve Strategic Goals: Quantum Imaging & Therapeutic Associates

Perspectives on Quality

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The Jig Is Up

For many years, hospitals and physician practices have engaged with payors in a little game we play in a free market society called “negotiation.” This game enables the players to use whatever tools and stratagems they possess to leverage as good a price possible for their services/business in an increasingly price-conscious marketplace. On the provider side, good means high, and on the payor side, good means low. Providers might negotiate from a position

current RBJ cover

From Quality to Outcomes: Deploying Clinical Analytics

Radiology’s ACO Play: Get in the Game—Now

Radiology’s Next Move: Bigger Data

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Perspectives
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Steve Smith
It Takes Will to Fight Commoditization
Lena Kauffman's pic
Lena Kauffman
Good Patient Communication Matters, So Why is it So Hard?
Curtis Kauffman-Pickelle's pic
Curtis Kauffman-Pickelle
Video: Influence and Leadership
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Cheryl Proval
The Jig is Up
Harley J Hammerman, MD's pic
Harley J Hammerman, MD
A Radiologist Swings Back on Escalating Health Care Costs
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Cat Vasko
When Bigger Isn’t Better
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Positioning the Practice’s Feet on the Street

As the business of radiology assumes a greater role in the evolution of your outpatient imaging center (OIC), it is important to remember that,...

Even When Wrong, the Customer Is Always Right

As marketing assumes a more prominent role in the evolution of imaging centers, perhaps the most important part of the marketing mix is good,...

Marketing the OIC: Is It Time to Go Directly to Patients?

Across the nation, outpatient imaging centers (OICs) are looking for ways to protect what they have built and ways to grow. Protection strategies usually...

The Marketing Imperative: It’s Not Your Father’s Radiology

Over time, the forces that make an industry strong and predictable will change. Some of the new developments will help it to prosper, while...

Imaging’s Shifting Center of Gravity

Outpatient imaging as a market is undergoing metamorphosis, and, though unfamiliar to many in its ranks, such change is common in most every market....

Marketing Best Practices for Imaging Centers in the post-DRA Era

Marketing and branding should always be part of your competitive strategy in medical services. However, in comparatively easy times, many radiology practices were able...

Flying Blind

Many health care providers fall into the trap of spending big dollars on marketing without knowing their customers. A well-structured strategic marketing plan requires...

Marketing 201

In the second article of a series in the Journal of the American College of Radiology, Frank Lexa, MD, and Jonathan Berlin, MD, MBA,...

The Importance of the Marketing-Operations Synergy

Twenty plus years ago, as imaging gradually began its trek away from hospital environs, outpatient services rarely included a market effort. Today, outpatient imaging...

Keep Your Friends Close and Your Enemies Closer

With the fierce competition we are confronting in imaging, this advice has never been more applicable. How well do you know your competition? In...

The Radiology Imperative

The number of radiology procedures ordered in the United States continues to increase at an unrelenting pace. Studies now suggest that at least one...

Imaging Referendum
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