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Christine Boehm Hawkins

It’s that time of year again, and if you are in the market for a RIS/PACS you are probably researching the products you will want to see demonstrated at RSNA.

In Part 1 of my article I reviewed key stats that very B2B marketer should track no matter how small your company is.

My first exposure to comprehensive marketing analysis was in the mid ’90s when I worked in the marketing department for one of the country’s largest optical retail chains. The head of our department had a phrase he would often say, “If you can’t measure it, it didn’t happen.” The discipline to measure every marketing/advertising dollar spent is

Before you set up a business page on Facebook, or sign up for a LinkedIn account, first determine if you have the time and discipline to post content on a frequent basis. At a minimum you should do a Facebook post once a week and tweet at least twice a week. Second, decide if you are ready for public criticism. Patients might post a complaint

The third of a three-part post on ensuring a smooth transition for your referring clinician customer base to a new radiology portal.

The second of a three-part post on ensuring a smooth transition for your referring clinician customer base to a new radiology portal.

The first of a three-part post on ensuring a smooth transition for your referring clinician customer base to a new radiology portal