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Lonnie Hirsch
The business landscape in radiology and imaging center marketing can seem like a combat zone. It’s rough out there. You and your physician liaison just might have battle scars.
Marketing and advertising for a radiology practice or imaging center can appear to be complex, confusing and daunting. We’ve met physicians and imaging industry executives who lose business opportunities because they hold back on their marketing potential. But we also see clients relax with an understanding that the road to marketing success is
Many, if not most, of the top imaging business websites fall short on their revenue building potential—far short. And they waste precious marketing resources in the process.
The good news is that, in health care marketing, there is no need to be a commodity. The bad news is that imaging centers and radiology practices are doomed to remain invisible if they don’t differentiate. Without a meaningful message of difference and distinction, referring physicians, self-referred patients and the general public will see you as