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Nicole Pliner, MHSA,

With the fierce competition we are confronting in imaging, this advice has never been more applicable. How well do you know your competition? In a previous column, I discussed the importance of efficient operations for survival. However, internal operational efficiency is only half the battle. Growing and maintaining a referral base is the other

While organizations will spend millions of dollars to purchase new technology or to upgrade equipment, they will allocate relatively little to train the staff who are actually charged with operating this expensive capital.

As demand for imaging continues to grow, so too do the challenges of running an efficient and viable radiology practice. Competition is fierce, utilization scrutiny is intensifying, radiologist shortages continue, turf battles are becoming more and more prevalent, and reimbursement challenges loom darker and darker. How will radiology practices

The number of radiology procedures ordered in the United States continues to increase at an unrelenting pace. Studies now suggest that at least one in ten residents currently receives a computed tomography (CT) scan each year and one in twenty undergoes a magnetic resonance scan (MRI). So where is the source of this seemingly endless demand for