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Robert Cooke

The influx of social media into our lives has changed the way people interact. People have hundreds of “friends” on Facebook, or hundreds on “connections” in Linkedin. Facebook for your personal life, Linked in for your career?

Having the government provide incentives, or even penalties, is a proven way to force markets—not just in the United States, but globally, whether digital x-ray in France, or digital archiving in Japan. All of these legislative efforts dramatically changed the market landscape and competitive playing field.

As a vendor at the RSNA, it’s always important to be perceived as being on the leading edge of technology. As the exhibitions get planned, the sales and marketing folks push to trot out the newest, the latest and the greatest. The product development teams somehow always seem to forget that the RSNA happens unfailingly at the same time each year.