PCORI Punt is More Than a Bit Ironic
Those waiting to see if the Patient-Centered Outcomes Research Institute (PCORI) would make any facet of radiology part of its initial focus were disappointed—or relieved—Monday when the independent research organization issued its first set of research priorities.
The five research “priorities” issued by this Accountable Care Act created organization were so vague in nature and low on specifics that almost any comparative effectiveness research could qualify as something the institute would consider funding. You can click here for a PDF of the full report. Skip to the research agenda part and you’ll find that
Marketing Analytics, Part 1: If You Can’t Measure It, It Didn’t Happen
My first exposure to comprehensive marketing analysis was in the mid ’90s when I worked in the marketing department for one of the country’s largest optical retail chains. The head of our department had a phrase he would often say, “If you can’t measure it, it didn’t happen.” The discipline to measure every marketing/advertising dollar spent is something I have carried with me throughout my career, even to small or early stage health care companies. Why do it? Because, you should. Why spend your time and the company’s money executing
