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A young child is being prepared for an imaging procedure when, suddenly, the technologist asks him to name his favorite color. Two minutes later, the examination room lights turn just that shade. A woman has an appointment for a routine mammogram at an outpatient-imaging center, but instead of sitting in a waiting room with oncology patients, she awaits her turn in a separate area reserved for other female patients undergoing the identical procedure. A group of administrators and physicians are deciding on the layout of a new imaging center—but they aren’t doing it alone: A patient advisor participates in the process.
These are just a few iterations of “patient-centered radiology.” Most radiologists have long put referring physicians at the center of their universe; only within...